Differences between target audiences in the pop genre

This powerpoint shows the differences in target audience between the pop and r&b genre. The r&b genre is mainly aimed at men and older girls whereas the pop genre is aimed at younger girls and not often boys. This is made clear in these two album covers and is supported by the mise en scene of each cover.

Character profile

We have looked at Little Mix and between us as a group we have decided which group member we are the most alike with, this will help us with our video because we can get style and fashion ideas from that group member. I have decided that I am the most like Jade as she is quite girly and fun. When deciding on the costume for the video and what back drop I will have I can look at their videos and look specifically at her and use her as an influence. 

Name - Olivia

Age - 19

Where did you grow up? - Bristol

Location ideas

- Outside in a school playground for narrative
- Against plain backgrounds
- Against white back drop
- Against black back drop
- In school corridors for narrative

We have thought of these locations for rough ideas because our narrative possibly includes someone being bullied in school. This is easy to do because we have our school to film in which will be suitable to the narrative. We have also decided on plain back grounds for performance shots because the back drops can be changed to different colours and patterns which will make the video look more interesting with the green screen effect. We feel this suits the pop genre because the videos we looked at had performance shots in front of a back drop rather than outside locations.

Possible narrative ideas for lyrics

-Mum telling child not to waste her life – child sat on the sofa doing nothing, mum telling her off.

“Mamma told me not to waste my life
She said spread your wings my little butterfly”

-Someone getting bullied at school and saying not to let anyone bring you down.

“And we don't let nobody bring us down
No matter what you say it won't hurt me”

-A girl standing up to her boyfriend who’s putting her down and trying to control her.

“You better keep on walking
I don't wanna hear your talking, boy'd

These wings are made to fly”

Our target audience - 11-16 year old girls

Costume Mood Board for Ideas

Analysing Promotional Campaign

Analysing Promotional Campaign - Little Mix's Albums Compared

Costume within the pop genre

Copyright letter to Syco Music

This is a letter I wrote to Syco music asking their permission to use Little Mix's song for our music video. Copyright Music Letter by Bonnie Massey.

our song lyrics

Mamma told me not to waste my life

She said spread your wings my little butterfly,

Don't let what they say keep you up at night

And if they give you shhhh..

Then they can walk on by.

My feet, feet can't touch the ground

And I can't hear a sound

But you just keep on running up your mouth yeah.

Walk, walk on over there

Cos I'm too fly to care, oh yeah

Your words don't mean a thing

I'm not listening

Keep talking, all I know is

Mamma told me not to waste my life

She said spread your wings my little butterfly

Don't let what they say keep you up at night

And they can't detain you

Cause wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

Huh huh...

I'm firing up on that runway

I know we're gonna get there someday

But we don't need no ready steady go, no

Talk, talk turns into air

And I don't even care, oh yeah.

Your words don't mean a thing

I'm not listening

Keep talking, all know is 

Mamma told me not to waste my life 

She said spread your wings my little butterfly

Don't let what they say keep you up at night

And they can't detain you

Cause wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

I don't need no one saying hey, hey, hey, hey

I don't hear no one saying hey, hey, hey, hey, hey, hey, hey, hey

You better keep on walking

I don't wanna hear your talking, boy'd

You better keep on walking

I don't wanna hear your talking, boy'd.

Your words don't mean a thing

I'm not listening

They're just like water off my wings

Mamma told me not to waste my life

She said spread your wings my little butterfly

Don't let what they say keep you up at night

And they can't detain you

Cause wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

Our chosen song

Our chosen song is Wings by Little mix. We chose this because it is a recent pop song and we feel that everyone will know it and it fits in well with the conventions of the pop genre. We can have fun whilst creating this video.

 

Genre Questionnaire

"Music videos are simply an extension of the lyrics" Andrew Goodwin

Music Producers in the Pop Genre

Jessie J – Price Tag

Written by – Dr. Luke, Claude Kelly, B.O.B, and Jessie J.

Produced by – Dr. Luke

Dr. Luke is an American songwriter, record producer, and musician who was born in New York.  He has co-written and co-produced a string of commercially successful songs and was named one of the top ten producers of the decade by Billboard in 2009. He has written songs for a lot of pop artists such as Jessie J, Katy Perry, Britney Spears, Kesha, and Cher Lloyd. These artists are all pop artists which fits into our genre, most artists in the charts at the moment wont have written their own songs so these producers come from big record labels who pay song writers to keep producing more and more songs and then the artists record the ones they like and eventually release them.

                                                            Dr. Luke

Analysing Pop Videos

Research and planning - research into a video within our genre

By Bonnie Massey

Differences between Pop and R&B

Types Of Music Genres