Evaluation Question 4 part 4

For the last part of the evaluation I have answered it with a scribd document. I feel word was appropriate for this because it enabled me to write in a lot of detail and still make it look presentable. I have answered this part of the question for my evaluation stages.

Evaluation Question 4 part 3

Here I have answered this question about the construction, research, and planning of my ancillary tasks.

Evaluation Question 4 part 2

Here I have answered "How did you use media technologies in the construction, research and planning and evaluation stages?" I have answered this in a powerpoint about research and planning for our video.

Evaluation Question 4 part 1

Here I have answered the question "How did you use new media technologies in the construction, research and planning and evaluation stages." I have answered this question for the construction of my music video.

Evaluation Question 4

Evaluation Question 3 part 2

For the second part of this question I asked someone in my target audience what they thought of the final video. The feedback cards in the previous post were from the first time we showed our class the video. We then made the improvements necessary and I asked someone in my target audience to view the video and say what they thought. The feedback I got was positive and I'm really happy with how the final video turned out.

Evaluation question 3 part 1

Here I have answered the question "What have you learned from your audience feedback?" I have shown feedback cards we recieved from teachers and friends and showed how I have made improvements.

Evaluation Question 2

Here I have answered the question "How effective is the combination of your main product and ancillary texts?" I have answered it through analysing the video and ancillary tasks together and shown how they all fit together and meet pop conventions.

Evaluation Question 1 part 2

Here I have answered the same question but for my digipack and poster. I have analysed them in the same way as my music video.

Evaluation Question 1 part 1

I have answered the question "In what ways does your media product, use, develop or challenged former terms and conventions of real media products?" I think I have answered this question well by analysing my music video carefully and finding how it supports or challenges conventions of pop.

Final Poster

This is the final poster promoting the album for the band. I feel it fits the conventions of the pop gnere well amd looks like it would be in a magazine that an 11-16 year old girl would read.

Final Music Video

This is our final music video

Final Digipack

This is our final digipack which we all edited two pages each on. We decided to do this so that we all had an equal input into it and we could all put our own ideas into the design. I edited the page with the disc on and the thank you page.

Steps of photoshop

This is a powerpoint that I created which shows the steps I used in photoshop to create the final designs for two of the pages in my digipack. The pages are based on my ideas and the ideas of other people in my group.

Plans for digipack

These are plans that I have put together for our digipack and for our poster. The photos are from our photo shoot and we will use the best ones in the pages of the digipack and on the poster. We took individual photos and group ones.

Digipack Research

feedback on our video

Feedback

Our Filming Log

Self Assessment

Video - 10/40. I have given our video 10/40 at this stage because it looks good so far but we need to include more narrative and less shots of lips to make it look more effective. We also need to complete the video and improve the green screen to make it look more realistic.

Digipack - 0/10. I have given the digipack this mark because we have only designed it and have not taken photos for it yet and we have not started making it.

Advert - 0/10. I have given the advert this mark because it is also not completed or designed so we need to take photos and decide what we want the advert to look like.

Todorov's Theory Of Narrative

Todorov suggested that conventional narratives are structured in 5 stages.

1 - A state of equilibrium at the outset - everything is OK and balanced.

2 - A disruption of the equilibrium by some action - something happens to create disorder.

3 - A recognition that there has been a disruption - characters realise that something needs to be changed.

4 - An attempt to repair the disruption - characters try to make everything OK.

5 - A reinstatement of the equilibrium - there is a happy ending.

This applies to the conventions of the pop genre because the songs are usually about a relationship. There is normally a couple at the start and then they break up and in the end they sort everything out and get back together or move on with other people and are happy. This fits in with Todorov's theory as there is disruption then a happy ending.

Todorov's theory also fits in with our narrative. Our narrative starts with a girl walking around school content and then people start talking about her and she ends up being bullied. The girl then stands up to the bullies and they realise that they need to be nice to her and then in the end she stops being bullied and everything is fine again.

O.M.G Puzzle for younger audiences - Merchandise

This is possible merchansdise that we could have for our group. As our target audience is young girls I thought that a puzzle with a photo of the band would be a good option for merchandise.

Initial Filming Cut

By Bonnie And Amelia

Poster Research

Group Album Cover Moodboard

These are other girl groups album covers that we can use for inspiration for our digipack. All these covers have bright colours and costumes which are in keeping with the pop genre. The covers also have mostly long shots of the members of the group to show that they are all together as one group rather than individuals. We can use these as inspiration for our digipack and make sure we are including the conventions of the pop genre.

Our Facebook Page

We have made a Facebook page for our group which has information about the bands progress and photos of us filming. Our facebook friends have liked the page so they can now see what we have been doing in the making of our project and watch our footage when we upload it.

Video Statistics - Little Mix - Wings (target audience)

These are the video statistics that I got from YouTube showing how many people have watched this video and how old they are. At the top of the photo it is shown that this video is very popular with 25,431,958 views since 25th July to today (02/12/12). 

These statistics also show the age of the people who watched this video which supports our target audience extremely well because the top age range that watched this are girls aged 13-17 which is very close to our target audience of 12-16 year old girls.

It is also shown that this video had 11,939 

dislikes which sounds like a lot but compared

to 202,425 likes that is a small number of dislikes
showing that the video is really popular.

Our Schedule

This is our time management deadlines which we got given by our teacher, this will help us keep a regular check on our work and make sure that we are always up to date on everything for our deadlines.

Feedback Sheet

This is the feedback that I got from my teacher on what I need to do to get into level 4 for my planning

My Targets For The Week

This is my target sheet that I filled out and I ticked off the things that I have done so far and any posts that I have recently uploaded.

Group Name Ideas

These are our ideas for group names and we circled the ones that we preferred. We then put a poll on our blogs for people to vote for the name they prefer and the results are above.

Communication Skills

This is one of our conversations on Facebook planning when to film our music video. 

We often communicate as a group to decide when to film and meet up.

Stuart Hall

Stuart Hall

Stuart Hall is a media theorist who specifically focuses on audiences and how they interact with what they watch and their reactions to the story lines and each character. He explains it through the 

encoding and decoding theory.

Encoding and Decoding theory

Dominant reading – the reader fully shares the text’s code and accepts and reproduces the preferred reading in such a stance that the code seems natural.

Negotiated reading – the reader partly shares the texts and accepts the preferred reading, but sometimes 

resists and modifies it in a way that reflects their own position.

Oppositional reading – when someone watches a film or program and feels the opposite about a certain character than the director intended them to. 

locations and shots similiar to other pop videos

Narrative Storyboard

This is a story board of the narrative in our video
Narrative Shots.pdf

Performance Storyboard

This is a storyboard of performance shots we will be using throughout our video
Performance Shots by

Shot list

This is a list of possible shots that we could use in our music video.
Shot List by

Location Shoot

My Costume

Differences between target audiences in the pop genre

This powerpoint shows the differences in target audience between the pop and r&b genre. The r&b genre is mainly aimed at men and older girls whereas the pop genre is aimed at younger girls and not often boys. This is made clear in these two album covers and is supported by the mise en scene of each cover.

Character profile

We have looked at Little Mix and between us as a group we have decided which group member we are the most alike with, this will help us with our video because we can get style and fashion ideas from that group member. I have decided that I am the most like Jade as she is quite girly and fun. When deciding on the costume for the video and what back drop I will have I can look at their videos and look specifically at her and use her as an influence. 

Name - Olivia

Age - 19

Where did you grow up? - Bristol

Location ideas

- Outside in a school playground for narrative
- Against plain backgrounds
- Against white back drop
- Against black back drop
- In school corridors for narrative

We have thought of these locations for rough ideas because our narrative possibly includes someone being bullied in school. This is easy to do because we have our school to film in which will be suitable to the narrative. We have also decided on plain back grounds for performance shots because the back drops can be changed to different colours and patterns which will make the video look more interesting with the green screen effect. We feel this suits the pop genre because the videos we looked at had performance shots in front of a back drop rather than outside locations.

Possible narrative ideas for lyrics

-Mum telling child not to waste her life – child sat on the sofa doing nothing, mum telling her off.

“Mamma told me not to waste my life
She said spread your wings my little butterfly”

-Someone getting bullied at school and saying not to let anyone bring you down.

“And we don't let nobody bring us down
No matter what you say it won't hurt me”

-A girl standing up to her boyfriend who’s putting her down and trying to control her.

“You better keep on walking
I don't wanna hear your talking, boy'd

These wings are made to fly”

Our target audience - 11-16 year old girls

Costume Mood Board for Ideas

Analysing Promotional Campaign

Analysing Promotional Campaign - Little Mix's Albums Compared

Costume within the pop genre

Copyright letter to Syco Music

This is a letter I wrote to Syco music asking their permission to use Little Mix's song for our music video. Copyright Music Letter by Bonnie Massey.

our song lyrics

Mamma told me not to waste my life

She said spread your wings my little butterfly,

Don't let what they say keep you up at night

And if they give you shhhh..

Then they can walk on by.

My feet, feet can't touch the ground

And I can't hear a sound

But you just keep on running up your mouth yeah.

Walk, walk on over there

Cos I'm too fly to care, oh yeah

Your words don't mean a thing

I'm not listening

Keep talking, all I know is

Mamma told me not to waste my life

She said spread your wings my little butterfly

Don't let what they say keep you up at night

And they can't detain you

Cause wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

Huh huh...

I'm firing up on that runway

I know we're gonna get there someday

But we don't need no ready steady go, no

Talk, talk turns into air

And I don't even care, oh yeah.

Your words don't mean a thing

I'm not listening

Keep talking, all know is 

Mamma told me not to waste my life 

She said spread your wings my little butterfly

Don't let what they say keep you up at night

And they can't detain you

Cause wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

I don't need no one saying hey, hey, hey, hey

I don't hear no one saying hey, hey, hey, hey, hey, hey, hey, hey

You better keep on walking

I don't wanna hear your talking, boy'd

You better keep on walking

I don't wanna hear your talking, boy'd.

Your words don't mean a thing

I'm not listening

They're just like water off my wings

Mamma told me not to waste my life

She said spread your wings my little butterfly

Don't let what they say keep you up at night

And they can't detain you

Cause wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

And we don't let nobody bring us down

No matter what you say it won't hurt me

Don't matter if I fall from the sky

These wings are made to fly

Our chosen song

Our chosen song is Wings by Little mix. We chose this because it is a recent pop song and we feel that everyone will know it and it fits in well with the conventions of the pop genre. We can have fun whilst creating this video.

 

Genre Questionnaire

"Music videos are simply an extension of the lyrics" Andrew Goodwin

Music Producers in the Pop Genre

Jessie J – Price Tag

Written by – Dr. Luke, Claude Kelly, B.O.B, and Jessie J.

Produced by – Dr. Luke

Dr. Luke is an American songwriter, record producer, and musician who was born in New York.  He has co-written and co-produced a string of commercially successful songs and was named one of the top ten producers of the decade by Billboard in 2009. He has written songs for a lot of pop artists such as Jessie J, Katy Perry, Britney Spears, Kesha, and Cher Lloyd. These artists are all pop artists which fits into our genre, most artists in the charts at the moment wont have written their own songs so these producers come from big record labels who pay song writers to keep producing more and more songs and then the artists record the ones they like and eventually release them.

                                                            Dr. Luke

Analysing Pop Videos

Research and planning - research into a video within our genre

By Bonnie Massey

Differences between Pop and R&B

Types Of Music Genres

What We Can Do For Planning

This is what we went through with our teacher to find out what we can do on our blogs to make sure we get 20 marks for our planning

Starting The Project

This is the sheet that we got at the start of the project which has guidelines of the things we can do on our blogs to show that we have planned our video thoroughly. I have crossed out the things that I have completed

Skills Development

Describe how your skills in pre-production have improved in AS.

Research and pre-production (before filming)

I believe that my skills in pre-production have improved a lot in AS because we had to do so much planning for our film opening which we wouldn't have had to do a GCSE. We had to do a lot of surveys and questionnaires to find out what kind of films our target audience wanted to see and what they would expect to happen in the first two minutes of a romantic film. Our time period wast the 1960s so we had to do a lot of research to see what the fashion was like at that time and what people had their hair like and where people went such as parks and mainly outside locations. We also had to research the romantic genre to see what kind of characters were represented in the film and what shot types were displayed in the first two minutes so that we could see what we would have to include in our film. We also looked at two minute openings from other genres to see what the difference was so that we knew what not to include in our film. For our research we also looked at what institutions could be involved in the making of our film by researching other romantic films and what institutions produced and distributed their films. We also did a lot of other research to see what kind of characters would be in our film so my skills in research have become better and it has made me prepare for A2 because i know the amount of research i have to do to make a successful project.

Production (filming)

My skills in filming improved a lot in AS because i knew the types of shots i had to include in my film compared to other romantic films. Also i made a music video in GCSE and my filming skills from that compared to my film opening in AS are a lot better and smoother and i have a better variety of shots because i had more experience with the camera. My filming skills also improved because we were in a lot of different locations making it more difficult to get the camera positions right whereas in GCSE we were only in school so in AS we had more of a challenge. Our film was a scrap book full of pictures of a couple and an old woman's hand turning the pages looking back over their time together, to highlight the memories we had to zoom into each picture and bring it to life, this improved filming skills because we had to take a still shot of the sequence before we filmed it then film the two characters doing the sequence then take a still shot of the end to make the clip/memory stop before the next page was turned. This was challenging because we had to get the photo and the start of the clip in the exact same place. 

Post Production (editing)

My editing skills have improved a lot in AS because our film idea was quite complicated as we had to zoom into individual still images and make them come to life. This was a challenge because we had to try a lot of different ways of doing it before we got it right, this improved my editing skills because i had to do so many different things on the editing machine which taught me where everything was on the program and the amount of effects you can put on footage. I also improved my skills because each individual photo on the book was a different brightness to the clips we filmed which meant hat we had to change the contrast and brightness of the book and photos when we came to edit the footage and make sure it looked the same colors as the clip so that it looked more realistic.