Video Statistics - Little Mix - Wings (target audience)

These are the video statistics that I got from YouTube showing how many people have watched this video and how old they are. At the top of the photo it is shown that this video is very popular with 25,431,958 views since 25th July to today (02/12/12). 

These statistics also show the age of the people who watched this video which supports our target audience extremely well because the top age range that watched this are girls aged 13-17 which is very close to our target audience of 12-16 year old girls.

It is also shown that this video had 11,939 

dislikes which sounds like a lot but compared

to 202,425 likes that is a small number of dislikes
showing that the video is really popular.

Differences between target audiences in the pop genre

This powerpoint shows the differences in target audience between the pop and r&b genre. The r&b genre is mainly aimed at men and older girls whereas the pop genre is aimed at younger girls and not often boys. This is made clear in these two album covers and is supported by the mise en scene of each cover.

Our target audience - 11-16 year old girls

Genre Questionnaire